Work
Long-Form Blog Posts
Archive of blogs I’ve written for Pendo, covering topics including product-led growth (PLG), product management and strategy, and more // Pendo
Content + Web Strategy
Product-led Hub microsite: Resources and insights to accelerate your product-led journey // Pendo
Report
The product manager’s guide: 4 ways your product can accelerate your business // Pendo
Report
The inefficiency report: 10 ways you’re wasting time and money, and how your product can help // Pendo
E-Book
Roadmaps, reimagined // Pendo
White Paper
5 product-led growth strategies to help your enterprise win // Pendo
White Paper
4 enterprise challenges you didn’t know your product could solve // Pendo
White Paper
The product experience maturity model // Pendo
Research + Story + Messaging
Case story for RTI Innovation Advisors // Creating a story to capture the perspective of a globally recognized leader in innovation consulting // New Kind
Research + Story + Messaging
Case story for Securly // Clarifying an EdTech leader’s positioning and messaging to express an inspiring, unified story // New Kind
Product Naming + Story + Messaging
Case story for Healthgrades CRM by Healthgrades // Crafting a name and narrative to demonstrate the power of CRM to improve patient outcomes // New Kind
Campaign Strategy + Messaging
Case story for Airstack by Lenovo Software // Launching a new software brand to help SaaS users end app anarchy // New Kind
Research + Story + Messaging
Case story for LIRN // Telling a powerful story of technology-driven library and learning resource consortiums in higher education // New Kind
Employer Value Proposition
Case story for the Dude Solutions EVP // Sharing the incredible culture within a leader in operations software // New Kind
Research + Naming + Story + Messaging
Case story for Tidelift // Building the brand of an open source subscription startup on a mission to make OSS better—for everyone // New Kind
Messaging E-Book
Toolkit containing the messaging architecture framework and step-by-step instructions for how to use it // New Kind
Voice E-Book
Toolkit containing tips and frameworks for defining and codifying brand voice for tech companies // New Kind
Long-Form Blog Post
Why having a clear voice is crucial for tech companies // New Kind
Long-Form Blog Post
How your product brand strategy shapes your overall brand reputation // New Kind
Long-Form Blog Post
Five of our favorite ways to roll out your new brand // New Kind
Long-Form Blog Post
Five strategies to build buy-in for your new brand // New Kind
Long-Form Blog Post
Why your messaging strategy should be both foundational and fluid // New Kind
Long-Form Blog Post
Don’t settle for a tagline. Get a big brand message. // New Kind
Long-Form Blog Post
Branding vs. marketing vs. public relations (and why you need all three) // New Kind
Long-Form Blog Post
How to work the open source way // New Kind
Long-Form Blog Post
Talent in tech part II: How to create great company culture // New Kind
Long-Form Blog Post
Talent in tech: 3 challenges facing today’s HR leaders // New Kind
Long-Form Blog Post
What goes into a branding project? // New Kind
Long-Form Blog Post
Company naming: What approach should you take? // New Kind
Long-Form Blog Post
A four-step guide to creating a unified brand story // New Kind
Long-Form Blog Post
Why your brand needs a unified brand story // New Kind
Full Brand + Creative Strategy
Final brand strategy for kāk, a creative brand concept // The Johns Hopkins University
Marketing Concepts
Marketing and advertising campaigns created for kāk, a creative brand concept // The Johns Hopkins University
Brand Book
Brand book and brand identity guidelines for kāk, a creative brand concept // The Johns Hopkins University
Creative Brief
Creative brief for kāk, a creative brand concept // The Johns Hopkins University
Digital PR Strategy
Full digital PR strategy created on behalf of Outdoor Voices // The Johns Hopkins University
About
Hi there, thanks for stopping by
I'm an experienced content strategist, writer, and marketer specializing in B2B tech. And a former ballerina-turned-storyteller with a passion for brand-building. Currently, you'll find me at Pendo.
I've named pre-seed startups. Facilitated research and positioning exercises with enterprise organizations looking to reinvent themselves. Written brand stories and messaging for people and products on a mission to change the world. And helped teams of all sizes find their voice and communicate with confidence.
I'm a lover of short sentences, an advocate for Oxford commas, and a seeker of human stories. I believe that what you say matters, and that how you say it sets you apart.
Want to nerd out on words or talk brand strategy? Let's chat.
